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Consumers continue to make dietary fibre, which has benefits for cholesterol and digestive health, a nutritional priority. According to a recent report on the website, Nutraceuticals World, 68% of US consumers check to see if a product contains fibre before they buy it. Yet, on average, consumers still do not get enough fibre in their diet, which studies show should be around 25-30 grams per day. This gap is creating a market opportunity for manufacturers of fibre-rich, functional foods. For example, the market for prebiotic fibres, non-digestible fibre compounds which stimulate the growth of good bacteria in the gut, is expected to double in sales to more than $220 million by 2016. Fibre-based nutrition bars and fibre gummy supplements have also become increasingly popular.

Source: Nutraceuticals World