Look for chuck roast that has a clear, red colour. Beef normally is a purple-red, but when exposed to oxygen it takes on a cherry-red hue known as the “bloom.” While the exterior is bright red, the interior of the meat retains this darker colour. Vacuum-packed chuck roast also shows this purplish colour. Packaged chuck roast should be cold and the packaging free of punctures or tears; vacuum-packed steak should have its seal intact. The beef should be firm to the touch. Check the label for the “sell-by” date and make sure to buy it before or on that date.