Maximise Your Sports Nutrition Blends with PureSea®

Iodine plays a crucial role in energy production by supporting thyroid hormones that regulate metabolism and energy balance in the body. PureSea®, a gold-standard, wholefood, seaweed ingredient, offers a sustainable, natural source of iodine. With just a small serving, PureSea® can deliver six EFSA health claims, including supporting normal thyroid function and energy-yielding metabolism, making it ideal for sports nutrition blends.

Thyroid hormones are key regulators of metabolism, the process by which the body converts food into usable energy. When thyroid hormone levels are normal, the body efficiently breaks down nutrients from food - such as carbohydrates, fats, and proteins - into energy. However, low thyroid hormone levels, often caused by iodine deficiency, may slow metabolism, leading to fatigue and a lack of energy. 

In addition to regulating metabolism, thyroid hormones also affect the mitochondria, the “powerhouses” of cells, which are responsible for producing ATP (adenosine triphosphate), the energy currency of the body. Proper thyroid hormone levels ensure that these processes function efficiently, helping to maintain sustained energy throughout the body. 

PureSea® is sustainably harvested from the pristine waters of the Scottish Outer Hebrides, with each batch tested for safety, quality, and iodine content. In addition to supporting thyroid function, it also contributes to other EFSA-approved health claims, including cognitive function, child development, nervous system health, and skin maintenance.

Discover more benefits of PureSea® by visiting our dedicated page or contact us.