Recovery: How to reach the category’s full potential?

“Recovery focused sports nutrition is becoming just as relevant to the everyday active consumer as it is to the elite athlete but brands need to create consumer-centric products and marketing if they are to tap into the potentially huge audience”.

This was the message from the first episode of Nutraingredients Sports and Active Nutrition Broadcast Series aired end of September.

During the webinar, Nick Morgan, founder of Sports Integrated, carried out an audience poll in which he asked whether performance or recovery is more relevant to the consumer today and revealed that 69% of the audience chose “recovery”.

Morgan pointed out that, as he sees it, there is a societal demand to get people more active and to encourage them to partake in exercise regularly so products that support recovery are going to become all the more relevant to the everyday consumer moving forward. 

Looking at our ingredient Restoridyn®, a synergistic blend of proprietary polyphenols (curcuminoids and pomegranate ellagitanins) which offers an adaptogenic approach for recovery and immunity support,  we see great potential as a synergistic solution targeting a new generation of sports and active peoples’ needs for recovery from exercise, decreased muscle soreness, cognitive wellbeing, immune support and gut health.

Do you want to learn more? Visit our dedicated page or contact us for more information. 

Read more on the original Nutraingredients article here.